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Is Your Business Taking Advantage Of An Ecommerce Web Design Service?

You would have hardly failed to notice that all main high street retailers or big brands have an online presence. In fact, it seems almost inconceivable that the leading brand names would not have their own website. This is because they understand that as sales on the high street are continuously squeezed, more and more consumers turn to the Internet.

It would be commercial suicide not to be a major player online. What many smaller businesses fail to grasp is the importance of ecommerce and that is why employing an experienced web design company is vital to the long term survival of their business.

Indeed, you have to do a search online for virtually any product or service to see that it is not just the big boys who look for a piece of the online pie. Many small to medium sized businesses, anything from antique shops to cake decorators, have taken advantage of an ecommerce website design service.

This is because they understand that, in these times of economic uncertainty, ecommerce web design can give them an edge over their competitors. Think about, how your customers find you? And how many more could find you if you had a strong online presence.

Some business owners put off the idea of using an ecommerce web design service simply because they think it will cost them too much money. They might be surprised to learn that ecommerce web design is probably not as expensive as they think.

They should not forget that the increase in qualified customer traffic a well-designed website can provide will soon outweigh any initial costs. In times when every new customer matters, an ecommerce website can let your business grow to reach a far wider audience.

Would it be far better for new customers to visit your ecommerce site rather than your competitors?

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How to separate the best from the rest

With today’s economy and countless businesses on the verge of failure, a business must do all it can to succeed. Reaching a wider audience and increasing traffic to your business is vital to this success. A well designed and easily accessible web site can offer you just that. The merit of your web site will depend greatly upon the merit of the one designing it. So the question becomes what do you look for in a web designer?

A true “designer” knows the value of a good website and what an asset it is to your company. Anyone else is just an artist.

How to separate the best from the rest

Give them a call.

You will be able to discover a lot about their experience by listening to what they can offer your business. Discover whether they have technical expertise. Do they refer to such things as search engine optimization, load time, usability, browser compatibility, etc.? In their conversation with you, did they address each of these vital points? Or did they only talk about how they have created award winning websites and how nice they will make your site look?

Listen for terms such as:

Business objectives
Return on investment (ROI)
Your revenue goals
Lead generation
Increase sales
SEO

A good designer will take the time to understand your project needs.

An experienced designer should provide a detailed pre-contract questionnaire to learn as many details as possible about your project. Only with the information that you provide, will they be able to determine the specific requirements of your project thus provide an accurate price quote.

Look at their portfolio.

Do you like the look of the web sites they have created? Is the navigation of the web site user friendly? Does the web site load within a reasonable time (this will not apply to the dial-up users)?

Find out how experienced they are.

Not how many years, but how many functional websites they have designed and if you can review the work in their portfolio.

Find out if others have been pleased with their work.

Do they have any Testimonials? Are they easy to work with? Can the web designer relate web site jargon in layman’s terms?

Find out if they can address any specialized needs your web site may have.

Perhaps you have an online store and want to make sure your website is accessible from mobile devices such as the iPhone or Android so that your customers can easily access your store and even shop from their hand held device. In this case, you need to know if the designer has the specialized skills for the job.

Find out if there is a guarantee on their work.

If the designer does not offer any kind of satisfaction guarantee then he or she is essentially saying, “I’m not too sure I can do this job.” And you do not want to hire them.

Pay for value.

Almost anyone can design a web site from their home for very little money but unless they are skilled in web design and search engine optimization, the web site will not offer any financial success for your company. A good designer will be able to offer you services such as search engine optimization, back-links building, article submissions, blogs, search engine submissions, directory submissions, content development, usability, browser compatibility, etc. Basically, place value over price.

Know what you are paying for.

Ensure that the designer provides you with a contract in writing and goes over it with you so that you understand the number of services that will be provided.

How you market yourself can make or break your business. Having a well designed and functioning web site that is easy to find on search engines has the power to increase your potential customer ten fold if not more. It is vital to choose the web designer that will be able to give you all the advantages a website has to offer your growing business. best web designer

If you do not know a good web designer; we do:)

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Advantages of having a Mobile Optimized Website

In the forever accelerating World Wide Web, it is vital to keep up with the latest advancements, especially, for a business to remain cutting edge. Since its inception less than 16 years ago, the web is a completely new landscape. Today, the web is fast moving toward the mobile web.

With 3G and 4G technology, more and more people are using the net and accessing mobile web sites on the go via their iPad, iPhone, Android, or even their eBook readers. Mobile website is not the conventional web site. If a web site is not user friendly when accessed via a mobile device, customers simply will not use it. It’s that simple! A good web designer remains up to speed with these innovations and is able to implement this knowledge into the web design and maximizing traffic to any web site and mobile web site by making it more accessible which, in short, means making the business more money. Building an ecommerce mobile website is an investment that will put any ecommerce business on the fast track to success.

If a business is not mobile friendly, they are losing countless customers daily. To give an example, in June 2010, according to comScore, Alexa and Flurry Analytics, people were spending on average 64 minutes per day online while mobile web use was at 43 minutes per day. Contrast this to just one year later; in June 2011 and see that mobile use has overtaken regular Internet use. The figures are now 74 minutes for regular Internet use while mobile web use has sky rocketed to nearly double the amount of just one year ago. Mobile use is now at 81 minutes per day!

It is also very likely that over the next year those figures are going to increase further as more and more mobile phones and devices are being introduced in the market allowing more and more people to access the net wherever they are.

Without looking any further, it is already evident that the mobile web is overtaking the regular web and this increase as Tablet PCs will and cell phones will improve. It will be interesting to see how the internet will develop over the next decade. But even now the statistics speak for themselves.

Facts

74 million consumers in the United States alone are already shopping from their mobile devices (Source: InMobi study, 2011).
13.1 million consumers are accessing retail content from their mobile phones.
Nearly two-thirds of those consumers or 8.2 million are visiting mobile commerce websites (Source: comScore/Millennial Media Mobile Retail Study, 2011).
In the U.S, 24% of adult online iPhone users and 21% of Android users have used a shopping application in the past three months (Source: Forrester, 2011).
Even from home, 59% of consumers are using their phone to perform mobile shopping activities.
28% even use their phone in the retail store to perform mobile shopping activities (Source: 2011 Experian Study).
31% of consumers first research a product from their mobile device before buying it in-store and 40% percent of consumers are researching a product from their smartphone before purchasing it online (Source: JiWire Mobile Audience Insights Report Q1 2011).
U.S. mobile shopping sale volumes are predicted to reach $9 billion in 2011. (Source: InMobi study, 2011).
This year alone retailers plan to spend $220.9 million on mobile ecommerce (Source: Shop.org and Forrester Research report, 2011).

It is clear that shopping from mobile devices is not a phase but, truly, becoming the way to shop in the continuously changing Internet world. This makes mobile web design not just helpful but very much a necessity that any hit web designer must acknowledge and offer.

Because many of the devices that display the mobile web are small, simple web design is essential for a mobile web site. On the larger screen, you can design more elaborate and stunning looking web sites, however, for the mobile web site, a more basic and simple experience must be provided for the user. The content on the mobile web site must be precise, clear, to the point and easy for the mobile web user to read the information they are searching.

So, in essence, two versions of the same web site must be designed and you will need to factor this into your web design cost. It is going to cost you more money if you have someone other than yourself design your web site, but clearly, having someone who can create mobile web design will maximize your traffic flow and become worth the extra cost. Depending on what you want your web site to offer people, it is likely that both versions; the mobile web design, and a regular web design will be required.

More and more people are using the Internet and this usage will continue to increase thanks to faster speeds and easier access. With this easier access, more and more people will be shopping on mobile web sites. Jumping on board this fast moving train is the one of the wisest decisions a company can make toward future success.

Although, your web design cost is going to increase, your potential client base is also going to increase and quite substantially! The Internet really is the best place to get your message out to potential customers and mobile web design is the way to go. It’s the way of the future! The question is, are you are ready to profit from this great opportunity?

Click here now to get a Free Fast Quote or call us at 800.721.1269!

We offer:

Mobile web design
Mobile ecommerce web design
Mobile web design for iPhone
Mobile web design for iPad and tablet PCs
Mobile web design for Android
Social Network web design for iPhone
Social Network web design for iPad
Social Network web design for Android

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