Local Pay Per Click

Get more conversions, calls & new clients with your trusted Local PPC Experts

Modern marketing campaigns include a number of different strategies that approach prospective clients from different angles. Pay per click is one such strategy and can help bring paid traffic to your website. At Lunar IT, we always recommend using a combination of organic traffic generating techniques like SEO and paid traffic generating techniques such as PPC to get the best results.

 

What is local Pay Per Click?

Pay per click campaigns include online ads that are displayed on the search engine result pages and search engine affiliated websites. These ads are easy to create and highly effective if you plan the campaign well and use good targeting techniques. They are triggered when the search engine user searches a specific keyword and you have to pay a small amount for every click.

 

Our experts use local long-tail keywords and targeting parameters like geography, demographic, etc, to display the ads to a very specific audience. They research popular local keywords, optimize ad copies and landing pages for local preferences, and use techniques to make sure the ads are visible to the right audience. This can help businesses stay ahead of the competition in the local sphere.

 

What are the benefits of local Pay Per Click?

Quick results

PPC ads start delivering traffic as soon as they go live. Local PPC ads can also bring foot traffic to local brick and mortar stores instead of just the connected online website.

High visibility

Most PPC ads are displayed at the top of the search engine results pages, which is a highly visible piece of online real estate. It’s very difficult rank at the top of the search engine results pages organically but local Pay Per Click will provide that visibility at a small cost.

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    Local Pay Per Click

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