Retargeting Pay Per Click

Get more clicks, calls & new customers with your trusted PPC Retargeting Experts

Many prospective customers visit a website, look at the products and services, and even add products to their cart but don’t complete the transaction before they leave the website. These prospects are aware of your brand and know your products so they’re further down on the sales funnel and easier to convert. That’s why we at Lunar IT encourage clients to invest in retargeting pay per click. It is the best strategy to reach out to these prospects and encourage them to convert.

 

What is Retargeting?

Retargeting is a highly effective marketing strategy that offers excellent ROI. According to research conducted by various marketing agencies, 3 of 4 prospects notice retargeted ads 7% to 8% respond favorably to these ads. Here’s a brief look at how this works:

 

  • Visitors come to your website, look at certain products or services, and leave.
  • They see your PPC ads in Google or Bing affiliated websites.
  • They remember why they were interested in your brand and products in the first place and click on the ads.
  • A good number of these returning prospects convert and become customers.

 

What are the benefits of Retargeting Pay Per Click?

BOOST PROFITS

This marketing strategy increases the conversion rates by a considerable margin and can also help you save money. The money you spent acquiring the lead that prompted the first visit isn’t wasted.

INSTANT ALERTS

It focuses on prospective customers with specific interests. This increases engagement with prospective customers and help establish a connection with them.

TRANSPARENCY

Retargeting increases brand visibility and recall. People see the brand’s name multiple times through retargeted ads and are more likely to remember them.
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